One of the most important aspects of selling or leasing real estate is staging the model home. RCD provides full design services needed to showcase properties for maximum curb appeal. In addition to purchasing furnishings for longer term models, RCD also provides short term solutions such as coordinating furniture rentals.
RCD works closely with clients to provide furniture and color schemes that transform spaces into showcases for urban housing and livability. Our goal is not only to maximize the appeal of each home to its target market, but also to increase sales and leasing velocity and to show prospective tenants and buyers how to fully utilize their space.
RCD recognizes the importance for existing or stabilized properties to stay current in an increasingly competitive market. RCD can work with existing furnishings and design schemes to freshen up or enliven existing models. In addition, RCD can help “challenged” units by re-staging and highlighting the more positive unit features.
Staging service may include some or all of the following:
Multifamily Staging:
- Establish model budgets
- Review unit layouts
- Assess target market
- Specify color and materials palette that appeals to target market
- Design custom furnishings (for longer term models)
- Procurement of all furnishings, including artwork and accessories
- Oversee delivery and installation
Single Family Home Staging:
- Establish budget with owner/seller
- Assess existing furnishings for possible use
- Specify any additional furnishings to be purchased or rented
- Coordinate the purchase and/or rental of additional furnishings
- Oversee delivery and installation
